White-label bookkeeping for accounting & bookkeeping firms

Outsource the books.
Keep the client.

Hand us your clients' bookkeeping. A real finance lead plus AI does the work and delivers it under your firm's brand — you review, bill your client, and keep the relationship and the margin.

White-label · wholesale per-client pricing · your clients stay yours · Canadian-hosted

Done under your brand You keep the client A real finance lead + AI Canadian-hosted

Growing a firm shouldn't mean more hires

But that's the trap most firms are stuck in — capacity capped by headcount.

Your team is stuck in the grind

Categorizing and reconciling eats the day. There are no hours left for the advisory work clients actually value.

Growth means hiring

Every new client is more junior bookkeeper hours. Headcount is slow, costly, and caps how many clients you can take.

Offshore feels like a gamble

Cheap back offices mean rotating staff, quality you can’t see, and your firm’s name on work you didn’t fully control.

You’re leaving margin on the table

Turning away clients — or doing the books at a loss — because you can’t add capacity profitably.

A back office that scales without hiring.

Send us the books and we become your bookkeeping team — quietly, behind your brand. AI does the grunt work, a finance lead owns the quality, and clean books come back to you on schedule.

You take on more clients, do the advisory work that's actually worth your time, and never add a junior hire to do it. Your firm. Your clients. Your margin.

What we do for every client you send

Done-for-you, on a reliable monthly cadence — delivered under your firm's name.

Monthly bookkeeping & close

Every transaction categorized, bank/card/Stripe reconciled, books closed each month — on a set, reliable cadence.

Catch-up & cleanup

Behind by months — or years? We bring messy or backlogged books current and fully reconciled, quoted up front, then keep them clean going forward.

Reports under your brand

A plain-English monthly report and financial statements — carrying your firm’s name, ready for you to present as your own.

White-label, end to end

Your logo and brand on the portal and the deliverables. To your client, it’s your firm’s work. We stay in the engine room.

AI does the heavy lifting

The data entry runs automatically, so the wholesale price stays low and turnaround stays fast — without cutting corners.

A real finance lead owns it

19 years in finance and FP&A reviewing the work — not a rotating offshore data-entry team. Quality you can put your name on.

How the partnership works

Nothing for your team to learn. Send us a client, get clean books back under your brand.

01
Week 1

Intro call

Tell us about your book and how you’d like deliverables branded. We agree wholesale per-client pricing and a simple way of working — no platform for your team to learn.

02
Weeks 1–2

Send us a client

Connect their QuickBooks, Xero, or Tally and bank feeds. Behind a few months? We quote a one-time catch-up, then take over the monthly. No disruption to your client.

03
Ongoing

We do the books

We close and reconcile every month and send clean books and statements — under your brand, on schedule. AI does the grunt work; a finance lead signs off on every file.

04
Ongoing

You review & bill

You review, present it to your client as your firm’s work, and bill at your own rate. Keep the spread and the relationship — add more clients as you trust the cadence.

The math

You keep the spread — and the relationship.

  • We do the books wholesale, from $149/client/mo.
  • You bill your client at your own rate — most firms charge $400–$800/mo.
  • The difference is yours: margin on every client, with no new hire to pay for.
  • Add clients as fast as you can win them — capacity isn’t your problem anymore.

Illustrative — you set your own retail pricing. The point is the margin and the leverage, not a promised number.

Per client, per month
You bill your client$400–$800
We do the books forfrom $149
You keepthe spread + the client

No headcount, no training, no platform for your team to run. Just clean books, under your name.

Your firm. Your clients. Your brand.

We're the team behind the curtain — never the face, never the owner of your relationships.

Your clients stay yours

We never contact, market to, or take on your clients. The relationship is yours — we’re invisible behind your brand.

You review before they see it

Nothing reaches your client until you’ve signed off. A finance lead owns the work; you own the final call and your name on it.

Canadian-hosted infrastructure

Built and hosted on Canadian infrastructure, around Canadian privacy expectations — for your firm and your clients’ data.

Audit-ready by design

A hash-chained decision log records who did what and when on every file — so the work stands up to review.

Wholesale pricing

Priced per client you send us, billed to your firm. You set your own retail rate and keep the spread.

All prices CAD · per client / mo · volume pricing as your book grows · one-time catch-up cleanup quoted per client · US & India bookkeeping available for cross-border clients

Essentials
Core monthly books
from$149
per client / mo
  • Every transaction categorized
  • Bank, card & Stripe reconciled monthly
  • Monthly close + financial statements
  • Plain-English monthly report — your brand
Book an intro call
Most popular
Standard
More volume, more accounts
from$199
per client / mo
  • Everything in Essentials
  • Higher transaction volume + multiple accounts
  • Accounts receivable & payable recorded
  • Priority monthly close
Book an intro call
Full-Charge
Full-charge, multi-entity
from$299
per client / mo
  • Everything in Standard
  • Multi-entity & multi-currency books
  • Inventory & fixed-asset tracking
  • Year-end package for your client’s tax preparer
Book an intro call
Prefer to keep it in-house?

If you'd rather your own team do the work, you can license the Finel platform and run it yourself — multi-client workspace, AI automation, and white-label branding. From $499/mo.

License the platform

The person who'll actually run your clients' books.

19 years in corporate finance — FP&A, financial modeling, M&A, and risk — FRM-certified, with a Master's in Financial Management (Erasmus, Rotterdam) and engineering from IIT Delhi. Not a rotating offshore team — a finance operator who built the AI system that does the grunt work, and who personally owns the quality of every file before it comes back to you under your brand.

Questions firms ask

Whose brand is on the work?

Yours. Reports, statements, and the client portal carry your firm’s name and logo. To your client, it’s your firm doing the books — we stay entirely behind the scenes.

Will you ever contact or poach my clients?

Never. Your clients are yours, full stop. We work for your firm, behind your brand — we don’t market to, contact, or take on your clients.

Who actually does the books — an offshore team?

No. A finance operator with 19 years in the field (FP&A, FRM-certified) owns the work, with AI doing the repetitive data entry. Every file is reviewed before it comes back to you.

Do my clients have to leave QuickBooks or Xero?

No. We work inside each client’s existing QuickBooks, Xero, or Tally — no rip-and-replace, no disruption. The books stay where they are.

What do you charge, and how do I make money?

Wholesale per client — from $149/mo — billed to your firm. You set your own retail price (most firms bill $400–$800), and keep the spread plus the relationship. Volume pricing as your book with us grows.

How many clients can you take?

We take a limited number of firms at a time so quality never slips — a real person reviews every file. We bring on new firms in a controlled way so the work never falls behind.

Do you do taxes?

No — we’re a bookkeeping back office, not a tax firm. We keep the books clean and accurate and hand your client a tidy year-end package for their tax preparer. We don’t file tax returns or perform audits, and we’re not a CPA firm.

Can I just run it with my own team instead?

Yes — if you’d rather keep the work in-house, you can license the Finel platform and your team runs it. Most firms start by outsourcing and bring it in-house later if they want to.

Send us one client. See the cadence.

A 30-minute intro call to see if we're a fit. Start with a single client, under your brand, and judge the work before you move the rest of your book.

Book an intro call

Not a firm — just need your own books done? See the bookkeeping service →